Project Overview:

The previous website had several usability issues, including outdated visuals, poor user experience, and unclear navigation. While the original design is unavailable for reference, the team requested a fresh landing page redesign from scratch while retaining the existing content.

Target Audience:

The primary target audience was parents, as they are the key decision-makers in enrolling their children in the program. However, since children also use mobile devices and laptops, the design considered their potential interaction with the website. The goal was to create a visually engaging and user-friendly experience that caters to both parents and children.

Design Process:

Since the content was already provided by the content team, I immediately began creating low-fidelity wireframes, followed by high-fidelity wireframes and the final visual design.

Low-fidelity wireframe:

Visual Design:

https://www.youtube.com/watch?v=h_bq8gqWxyE